[PRESS RELEASE] Sonepar Launches its New Brand Identity

[PRESS RELEASE] Sonepar Launches its New Brand Identity

[PRESS RELEASE] Paris, November 16th, 2021 – Sonepar is proud to launch a new brand identity to support the Group’s ambition to remain the world leader in B-to-B electrical products, systems, and services distribution, serving customers with an omnichannel digital experience, promoting best-in-class sustainability, and ensuring associates a diverse and inclusive working environment.

Two decades after the launch of the existing logo, the rebrand occurs when Sonepar is engaged in an ambitious transformation to serve customers with the most advanced automated and digitalized omnichannel processes in the industry. The new brand has been designed to be easily deployed across all digital channels.

Philippe Delpech, Sonepar CEO commented, “To support our transformation, it is the right time to renew our brand identity. This is in response to our customers’ needs and market developments.” 

We are Sonepar – Powered by Difference.

Read the full Press Release here


About HoST

HoST, founded back in 1990, operates in the industrial automation market across Singapore and parts of South East Asia. HoST’s vision is to be a company that delivers customer-centric values to address evolving business needs. HoST has been mainly recognised as the sole authorised distributor of Allen-Bradley Company in Singapore. Over the years, HoST has not only established strong ties with its various business partners but have continued to build new and successful business relationships to provide its customers with the best-in-class solutions that are available in this competitive market. HoST ever-expanding portfolio of solutions makes up the three core pillars of its business, specifically in the Industrial Internet of Things (IIOT), Industrial Network and Security, as well as Carbon Footprint Reduction, which reflect HoST’s commitment to innovation and sustainable growth.

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